The Olympics Model.
Applied to Las Vegas.
The Olympics doesn't hold swimming in a parking lot. It builds an aquatic center — or finds the best one in the world. We do the same thing. Every contest is hosted by the venue that is already world-famous for exactly that discipline.
Caesars Palace for casino. The Horseshoe for poker. Circa Resort for sports betting. Shadow Creek for golf. Six venues. Six world-class credentials. One broadcast story.
The Broadcast Opportunity
7
Broadcast Days
Oct 11–17, 2027
6
Competition Venues
Caesars · Horseshoe · Shadow Creek · Griff's · Circa
250
Competitors
Invitation only · $55K entry
$20M
Prize Pool
$10M to the champion team
$260K
Stake Per Competitor
Across all 6 venues
1.5M+
Est. Viewers/Day
Based on WSOP comparables
21–54
Core Demo
Active gamblers & sports fans
85%
Male Audience
High-value advertiser demo
Comparable
WSOP Main Event (ESPN)
1.2M–2.1M viewers
Closest format comparison
Comparable
NFL RedZone (NFL Network)
1.8M–3.2M viewers
Sports betting audience overlap
Comparable
Poker After Dark (PokerGO)
800K–1.4M viewers
Premium cable gambling content
Every Venue Is Already
World-Famous for This.
The Olympics doesn't need to explain why swimming is at the aquatic center. The venue speaks for itself. We built this event on the same principle — each contest is assigned to the Las Vegas venue that already owns that discipline's identity.
For broadcasters, this means every venue cut is a recognizable landmark. For venue partners, this means hosting the world's greatest gamblers competing in your specialty — on camera, in front of a global audience.
Olympics — NBC
Their Venues
Aquatic Center, Velodrome, Athletics Stadium, Gymnastics Arena
Our Venues
Stadium Swim, Horseshoe Poker Room, Caesars Palace, Shadow Creek Golf Club
World-class venues built for — or synonymous with — each discipline
World Series of Poker — ESPN
Their Venues
Horseshoe Las Vegas (birthplace), Rio, Bally's
Our Venues
Horseshoe Las Vegas for Poker — the same room, the same legacy
The venue carries the history. The history elevates the broadcast.
The Superstars — ABC
Their Venues
Rothmans Pall Mall Country Club, various sports facilities
Our Venues
6 Las Vegas venues, each world-famous for its discipline
Elite competitors, unfamiliar ground — the venue is the challenge
Tour de France — NBC/Peacock
Their Venues
The Alps, the Champs-Élysées, iconic French landmarks
Our Venues
The Strip, Downtown Las Vegas, the Luxor beam — iconic backdrops
The location is a co-star. Every frame is a postcard.
Six Venues.
Six World-Class Credentials.
Each venue was selected because it is already the world's authority on its discipline. The broadcast doesn't need to establish credibility — the venues carry it.
Caesars Palace
The Strip
Blackjack · Craps · Roulette · Baccarat
Venue Credential
The World's Most Famous Casino
Why This Venue
The most iconic casino brand in the world. Blackjack, Craps, Roulette, Baccarat — the main floor at Caesars is where the mythology of Las Vegas was built. When the camera pans across that floor, every viewer on earth knows exactly where they are.
The Olympic Parallel
Like the Olympics using a legendary stadium for the opening ceremony — Caesars Palace is the venue that says "this is the real thing."
Horseshoe Las Vegas
The Strip
Texas Hold'Em · High-Low
Venue Credential
Birthplace of the World Series of Poker
Why This Venue
The birthplace of the World Series of Poker. Benny Binion started it here. The WSOP Main Event has been played here. Texas Hold'Em and High-Low at the Horseshoe carries more history than any other card room in the world. We bring the Hexathlon's poker contest home.
The Olympic Parallel
Like the Olympics returning to Athens — we bring poker back to the house that built it.
Shadow Creek Golf Club
MGM Resorts · North Las Vegas
Golf · Horse Racing · Gin Rummy · Backgammon · Jai Alai
Venue Credential
Top 25 Golf Course in America · Site of Tiger vs. Phil · MGM Resorts Exclusive
Why This Venue
Shadow Creek is the finest golf course in Las Vegas — ranked top 25 in America by Golf Digest, site of The Match between Tiger Woods and Phil Mickelson, and reserved exclusively for MGM hotel guests. Horse racing wagering brings the Sport of Kings to the competition floor. The card and court games (Gin Rummy, Backgammon, Jai Alai) are played in the MGM Grand private rooms. No other venue in Las Vegas delivers this level of prestige.
The Olympic Parallel
Like the Olympics using Augusta National for golf — the venue is the credential. Shadow Creek needs no introduction.
Griff's Bar & Billiards
Las Vegas
Billiards · Darts · Cornhole · Shuffleboard · Sports Trivia
Venue Credential
Billiards, Darts, Cornhole, Shuffleboard & Sports Trivia
Why This Venue
The most intimate venue of the Hexathlon — and the most authentic. Billiards, Darts, Cornhole, Shuffleboard, and Sports Trivia belong in a bar, not a convention center. Griff's is a real billiards hall with real tables and real atmosphere. The camera loves it.
The Olympic Parallel
Like the Olympics taking beach volleyball to the beach — the sport belongs in its natural environment.
Caesars Palace — DFS Suite
The Strip
NFL · NBA · NHL · College Football
Venue Credential
Full Fall Sports Slate · FanDuel Sponsor Bonus
Why This Venue
Full fall slate — NFL, NBA, NHL, and college football all running simultaneously. The DFS Room is a single-day contest where competitors build lineups and compete for the highest single-slate earnings. A $75,000 bonus funded by FanDuel goes to the day's top performer.
The Olympic Parallel
Like the Olympics decathlon — one day, every discipline, the best all-around competitor wins.
Circa Resort & Casino — Stadium Swim
Fremont Street, Downtown Las Vegas
NFL Week 6 · MLB World Series · NBA + NHL Opening Weekend
Venue Credential
World's Largest Sportsbook · $100K Stake
Why This Venue
Circa Resort's Stadium Swim is the most spectacular sportsbook venue on earth — a 40,000 sq ft pool amphitheater with a 143-foot screen broadcasting every game simultaneously. MLB World Series, NFL Week 6, NBA, and NHL all run live on that screen while competitors wager in real time. No other venue in the world can deliver this finale.
The Olympic Parallel
Like the Olympics closing ceremony in the main stadium — the biggest venue, the biggest moment, the biggest screen.
From Venue to Venue.
Like the Olympics.
NBC cuts from the pool to the track. ESPN cuts from one poker table to another. We cut from Caesars Palace to the Horseshoe to Circa Resort — each cut is a new world-class venue, a new discipline, a new story.
"Live from Las Vegas — the World's Greatest Gambler."
Caesars Palace Main Floor
·The Casino — Blackjack, Craps, Roulette, BaccaratHorseshoe Poker Room
·The Poker Room — Texas Hold'Em, High-Low← from Caesars Palace
Shadow Creek Golf Club
·The Country Club — Golf, Horse Racing, Gin Rummy, Backgammon, Jai Alai← from Horseshoe
Griff's Bar & Billiards
·The Pub — Billiards, Darts, Cornhole, Shuffleboard, Sports Trivia← from Shadow Creek
Caesars Palace — DFS Suite
·The DFS Room — Full Fall Slate: NFL, NBA, NHL, College Football← from Griff's
Circa Resort — Stadium Swim
·The Sportsbook — NFL Week 6 / MLB World Series / NBA + NHL Opening Weekend← from Caesars
The Event Profit Is Not
The Real Opportunity.
Two hundred and fifty high-net-worth competitors. Each paying $50,000 to enter. Each arriving with spouses, business associates, and spectators. Each staying on property for up to eight days.
The event economics are clean — entry fees fully fund the $20,000,000 prize pool. But the event profit is not the story. The story is what 250 affluent gambling teams do to a casino's hotel, restaurant, gaming floor, and VIP program over eight days in October.
That is the pitch. We bring you the field. You bring us the venue. The broadcast tells the world it happened here.
"The World Series of Poker didn't make the Horseshoe famous because of the prize pool. It made it famous because the best players in the world kept coming back."
What 250 Competitors Bring to Your Property
Hotel rooms · 8 nights × 100+ guests
Competitors + entourage
Casino gaming floor revenue
High-net-worth players, off-competition hours
Food & beverage across 8 days
Restaurants, bars, VIP suites
VIP events, side games & private tables
Organic high-roller activity
Broadcast exposure — hours, not seconds
Your property on camera globally
Sponsorship naming rights for your contest
e.g. "The Caesars Casino Championship"
Casino-First Structure
We approach casino operators before media companies. The licensed gaming operator is the anchor partner — media follows the venue, not the other way around.
The Olympics Halo Effect
The Olympics elevates every venue it touches. The aquatic center becomes legendary. We offer the same association — the world's greatest gambling championship, at your venue, on camera.
Authentic Narrative
We chose your venue because it's already the authority. That story — why Caesars, why the Horseshoe, why Circa — is part of the broadcast. Your venue's history is part of the show.
This Story Needs
to Be Told Live.
Broadcast rights, streaming rights, and venue partnership opportunities are available. The format is proven. The venues are iconic. The competitors are elite. The only thing missing is the camera.
7
Broadcast Days
6
Iconic Venues
250
Elite Competitors
$20M
Prize Pool